field memo
most companies ship a glossy handbook. i prefer a field note—small enough to fit a pocket, sharp enough to steer every decision. this is the lens i use to build, learn, and stay a step ahead of my own disbelief.
our values
- experience: invisible UX & violent clarity—Apple HIG↗, zero bullshit.
- creator pledge: first-principles everywhere. first-principles thinking↗—start at rock-bottom truths.
- five‑year vision: social cursor becomes the Palantir↗ of instagram—quiet intel you grab, act on, and forget.
humans first, always
algorithms can spot patterns you describe; only people notice the things you never mention. observation, not instruction, is how real problems surface—and how they get solved.
architecture over keystrokes
coding is turning into urban planning. draw a clear blueprint, and the machines will raise the skyline while you're refilling coffee. keystrokes are cheap; structure is leverage.
ship > talk
meetings without artifacts are polite theft. every huddle ends with a pull‑request, prototype, or metric that moved. bragging rights belong to the closer—not the chatter.
evaluate or die
“it works on my prompt” is a relic. test every prompt across models, tasks, and edge cases until the edges feel round. specify success criteria, iterate, evaluate sensitivity, and benchmark performance—all before you ship. see prompt-engineering best practices↗, PromptBench evaluation framework↗, and the prompt sensitivity↗ study.
the max‑ai habit
language models are wind for modern sailors: invisible, relentless, free. automate the repetitive, delegate the fuzzy, save human focus for judgment calls.
why ai employees matter
dashboards describe reality; agents reshape it. they hold full context—channels, meetings, notes, intent—then close loops, pinging humans only when judgment beats automation. in a world that never clocks out, that's table stakes.
culture beats
- soundtrack: hardcore rap—flow state beats elevator jazz.
- zero departmental bottlenecks: want to star in the ad? grab the camera.
- deep work: anywhere, anytime. wifi, headphones, go.
red flags
- half-assing.
- blaming ai.
- model slavery.
end memo.